The Final Factors6. The Media:Though the Indian media feasted on the vilification of Modi for more than 10 years, like a wise man, he gave credit to the fourth pillar of democracy with a 'You made me known to people'. But then, with it aiding his exposure and their TRP, Modi's crowd pulling charismatic speeches made him a foe turned friend for the media. Suddenly, except for the slice taken by AAP, Modi's lion share of TV exposure even made the Congress jealous. And when he gave interviews to answer 'he doesn't interact', forgetting Napoleon's fear of reporters, almost amounting to a timely revenge, he chastised the scribes for not doing their homework but rather relying on 'he said -she said'. His 'I have answered that many times' to the 2002 issue gave proof for both the reporter's deficiency and his innocence of 2002 riots. And when he wasn't rebuking, his colleagues sensitively answered accusations not answered in the party's social media pages. And when he was accused of crony capitalism, businessman Adani amazingly appeared to say he only had 35% asserts in Gujarat, and then disappeared.7. The Congress Party: Being used to victories by offering populist programmes just before elections, as a good planner, Congress was not only ready with Lokpal bill and the freebies for the poor, it was in the verge of announcing Rahul's name as the PM candidate after the next Congress meet. As planned, appearing different from the corrupt government, Rahul was even shown to be an angry young man, who would change the establishment. But then, almost as a response to the unified advice of its state delegates in the meeting as 'We won't win and let's not sacrifice Rahul', the planned baptism got cancelled. While as 'Results out' it heralded the Congresses' defeat in the election (not necessarily BJPs victory), as deflated ego it also heralded the beginning of the fall of Congress. In addition, Its stalwarts shying away from contesting - compelling Sonia's calls - aired its unwillingness, even to fight the election. Its lack of will, coordination, tactic and coherent leader- till the late arrival of Indira Gandhi reminding Priyanka - formed a weak opponent. This greatly helped the BJP.FinallyWhen all these came together in a synergistic way, Congress had no chance. And when, the 3rd front even failed to take birth, Modi/BJP created history by gaining a landslide victory in the 2014 elections.-------------------------------
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