Sugar is 'the new tobacco': Health chiefs tell food giants to slash

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The Pret a Manger Very Berry Latte with milk has 26.9g of sugar – the equivalent of seven teaspoons. Yeo Valley Family Farm 0% Fat Vanilla Yogurt has five. Even Glaceau Vitamin Water, which is owned by Coca-Cola, has the equivalent of four teaspoons of sugar in a 500ml bottle. Action of Sugar said food firms should be able to reduce the amount of sugar they add to products by 20 to 30 per cent within three to five years, taking 100 calories a day out of the typical diet. This would be enough to halt or even reverse rising levels of obesity and associated ill-health, it claimed. Graham MacGregor, a professor at the Wolfson Institute of Preventive Medicine in London and chairman of Action on Sugar, said: ‘We must now tackle the obesity epidemic both in the UK and worldwide. ‘We must start a coherent and structured plan to slowly reduce the amount of calories people consume by slowly taking out added sugar from foods and soft drinks.‘This is a simple plan which gives a level playing field to the food industry, and must be adopted by the Department of Health to reduce the completely unnecessary and very large amounts of sugar the food and soft drink industry is adding to our foods.’ Dr Aseem , the group’s science director, said: ‘Added sugar has no nutritional value whatsoever, and causes no feeling of satiety.