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On a recent wintry afternoon, Mark T. Bertolini, the 58-year-old chief executive of Aetna, the health
insurer, was sitting in his Hartford office wearing a dark suit and a crisp, white, French-cuffed shirt. But
instead of a necktie, he wore a shiny metal amulet engraved with the Sanskrit characters “sohum.”
Roughly translated, sohum means “I am that,” and repeating the phrase is used to help control
breathing in meditation. Mr. Bertolini says the word also signifies a divine connection with the
universe. (He has a similar design tattooed on his back.)
In case there was any doubt, Mr. Bertolini, who runs one of America’s 100 largest companies by
revenue, wants to make it clear he is a different sort of C.E.O.
Continue reading the main story
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In recent years, following a near-death experience, Mr. Bertolini set about overhauling his own health
regimen, as well reshaping the culture of Aetna with a series of eyebrow-raising moves. He has
offered free yoga and meditation classes to Aetna employees; more than 13,000 workers have
participated. He began selling the same classes to the businesses that contract with Aetna for their
health insurance. And in January, after reading “Capital in the Twenty-First Century,” the treatise on
inequality by the French economist Thomas Piketty, Mr. Bertolini gave his lowest-paid employees a 33
percent raise.
Taken together, these moves have transformed a stodgy insurance company into one of the most
progressive actors in corporate America. Most health insurance companies are thriving, largely
because of increased enrollment. Aetna’s stock has increased threefold since Mr. Bertolini took over
as chief executive in 2010, and recently hit a record high. It’s a decidedly groovy moment for the
company, and Mr. Bertolini is reveling in his role as an idealistic, unconventional corporate chieftain.
NEXT
Mark Bertolini, the
unconventional chief executive
of Aetna, the health insurer,
Aetna employees at a yoga class at its headquarters in
Hartford, Conn. The health insurer also offers its workers
meditation classes.
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